Services
Four ways to work together. None of them lock you in. The first one is free, and that’s on purpose — it’s how I build trust with people I’ve never met before.
Tier 0 — Free one-off question
One question, one answer, one time. Phone, email, or a fifteen-minute Google Meet. No pitch. No follow-up sequence. Most people who use this never come back, and that’s by design — the value of a free straight answer comes from the fact that it’s actually free. Ask me one thing →
Tier 1 — Quick Dive ($300–500)
One hour, screen-share into your Google Ads account. Specific written findings within 24 hours. You’ll know in one hour whether your account is being managed properly or not. No ongoing commitment. If we find something serious enough that it warrants a deeper engagement, I’ll tell you and you can decide; if we find nothing, I’ll tell you that too.
Tier 2 — Monthly Advisor (retainer, on inquiry)
I sit on your monthly agency call. I pre-read the report and flag what’s fluff, what’s missing, and which questions to push back on. I tell you what good answers sound like in real time. Each month you also get a one-page plain-English translation of the agency report. The point is not to do your agency’s job — it’s to put a practitioner in the room on your side. Get a quote →
Tier 3 — Full Account Audit (project, on inquiry)
Read-only access to your Google Ads account. Comprehensive written findings: where money is being wasted, structural problems, missed opportunities, and platform gaps. Specific prioritized recommendations you can hand directly to your agency. The deliverable is written so a non-practitioner can act on it — and so the agency can’t hide behind jargon when responding.
Tier 4 — Agency Transition Support (project or short retainer)
For clients who’ve already decided to leave their current agency. I keep the lights on in the accounts during the transition gap so leads don’t fall off a cliff, then help evaluate and brief the incoming agency. The hardest part of leaving an agency is the gap; this is the bridge.
What I won’t do. I won’t take a referral fee for recommending another agency. I won’t tell you to fire your agency just because they’re your agency. I won’t pad a retainer with deliverables you don’t need. And I won’t ghost-run your account — if you need a day-to-day team, you need a day-to-day team, and I’ll tell you that.