Services
Four ways to work together. None of them lock you in. The first one is free, and that’s on purpose. It’s how I build trust with people I’ve never met before.
Tier 0: free full-service audit (June 2026)
Full account review, agency call review, and a complete written report, at no charge. I go into your Google Ads account, listen to your recorded monthly agency call, and hand you a document covering account health and my honest read on your agency’s work. No pitch. No follow-up sequence. Book your free audit →
Tier 1: Quick Dive ($300–500)
A 60-minute forensic teardown of your Google Ads account. I find the leaks, flag the fluff, and hand you a one-page executive hit-list. You’ll know exactly where your budget is bleeding and exactly what uncomfortable questions to ask your agency on tomorrow’s status call. No ongoing commitment. If we find something serious enough to warrant a deeper engagement, I’ll tell you and you can decide; if we find nothing, I’ll tell you that too.
Tier 2: Monthly Advisor (retainer, on inquiry)
I sit on your monthly agency call. I pre-read the report and flag what’s fluff, what’s missing, and which questions to push back on. I tell you what good answers sound like in real time. Each month you also get a one-page plain-English translation of the agency report. The point is not to do your agency’s job. It’s to put a practitioner in the room on your side. Get a quote →
Tier 3: Full Account Audit (project, on inquiry)
Read-only access to your Google Ads account. Comprehensive written findings: where money is being wasted, structural problems, missed opportunities, and platform gaps. Specific prioritized recommendations you can hand directly to your agency. The deliverable is written so a non-practitioner can act on it, and so the agency can’t hide behind jargon when responding.
Tier 4: Agency Transition Support (project or short retainer)
For clients who’ve already decided to leave their current agency. I keep the lights on in the accounts during the transition gap so leads don’t fall off a cliff, then help evaluate and brief the incoming agency. The hardest part of leaving an agency is the gap; this is the bridge.
Don’t want your agency to know you’re getting a second opinion?
Bringing a third party into your account is a conversation with your agency, and a lot of people aren’t ready for that conversation yet. Reasonable. I had clients who clearly wanted a second opinion on my work and didn’t know how to ask for it without it feeling like an accusation, and I felt the awkwardness from the agency side too. It’s a real reason people sit on a bad gut feeling for months.
So every tier above except Tier 2 (where I’m literally on the monthly call) also runs from artifacts. You send me what you have: the monthly report PDF, a CSV export of the change history, a recording of the last status call, screenshots of the panels you’re suspicious of. I write up findings from that. The audit is a little narrower than read-only account access, but the gap between what your agency is saying and what the data shows rarely needs login credentials to spot.
When you’re ready to give read-only access, you give read-only access. Until then, I work with what you can send me: quietly, mutual NDA up front, no one else on the email thread.
What I won’t do. I won’t take a referral fee for recommending another agency. I won’t tell you to fire your agency just because they’re your agency. I won’t pad a retainer with deliverables you don’t need. And I won’t ghost-run your account. If you need a day-to-day team, you need a day-to-day team, and I’ll tell you that.