Coming soon
Questions to ask your agency
Specific, practical questions you can bring to your next agency call — with a translation of what a good answer sounds like, what a bad one sounds like, and what it means if you get the bad one.
The Red Flags library tells you what to look for in your account and your reports. The Questions library is the next layer down: the specific phrasing to use in the meeting, and the words to listen for in the response.
The format will mirror the red flags structure — question, good answer, bad answer, what the bad answer reveals — because the bad answer is almost always more diagnostic than the good one.
What’s on the way
- Reporting questions (MoM comparison, attribution, what’s being omitted)
- Account-structure questions (broad match, audiences, Performance Max bounding)
- Staffing questions (who’s actually running the account, seniority, turnover)
- Renewal-meeting questions (the ones to ask before signing the next twelve)
If there’s a specific question you’re trying to write before next week’s call, send it over — I’ll help you draft it.