Free tool · Read-only

An instant, read-only audit of your Google Ads account.

Connect your account and I’ll run the same checks I do by hand: broad match with no negatives (Google deciding what counts as “related,” unchecked), brand clicks dressed up as performance, Performance Max black-box spend, conversion tracking that counts the wrong thing. Then I hand you a prioritised, plain-English report in about a minute. No charge.

Connect your Google Ads account →

You sign in through Google’s own screen and grant read-only access. I can see your account; I can’t change a bid, edit a campaign, or touch a single setting.

What I check

The Account Health audit runs two dozen checks across the places agencies most often hide waste, or quietly coast. You can also run a dedicated Waste & Search Terms report that pulls the exact searches spending your money with nothing to show for it. In plain English, the checks cover:

Where the money leaks Broad match running without a real negative-keyword list, search terms spending real money on zero conversions, a single keyword eating a campaign’s budget, and brand-name clicks reported as “performance.”
The black boxes How much of your spend is in Performance Max and whether it excludes your brand, plus Search Partners and the Display Network quietly left switched on.
Whether anyone’s actually home How often the account really changes, whether any experiments ever run, and how stale the negative-keyword and ad-extension lists have gone.
Whether the results are even real Conversion actions counting page views instead of leads, location settings bleeding budget to the wrong places, and mobile costs running away from desktop.

Every finding links to the red flag it maps to, so you can read why it matters and exactly what to ask your agency.

What access I’m asking for

Read-only. Always.: I request Google’s read-only Ads scope. The tool reads your campaigns and reports; it cannot change a bid, edit a campaign, or alter a setting. Same principle as the manual audit: I look, I don’t touch.
Your access is encrypted.: The permission Google grants is stored encrypted, used only to pull the data for your report, and never shared. Nothing is ever bought, bid, or initiated on your account.
Disconnect and delete, any time.: One click revokes access and deletes what I’ve stored: the access token and the report alike. You decide what I keep.
It only sees what Google reports.: The tool reads what’s in your Google Ads account, not what actually closed in your CRM. Treat it as a sharp first pass, not the last word. That’s what the free human audit is for.

Want a person to go deeper than any tool can? Book a free full audit →